SWOT Analysis

Analyze the situation that faces your organization or team.

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		Strengths *Describe the Strengths* of the team or organization. Consider these factors:**	[ return ]
		Unique capabilities
		Natural advantages
		Superior resources

		Weaknesses *Describe the Weaknesses* of the team or organization. Consider these factors:**	[ return ]
		Achilles heel
		Disadvantages
		Resource and capability shortfalls

		Opportunities *Describe what Opportunities* your team or organization could implement to capitalize on situations such as these:**	[ return ]
		Changes in the social, economic and political environment
		New technology and processes
		Competitor weaknesses
		Unmet customer needs
		Staff and supplier capability
		Size, location and strategic positioning
		Organization flexibility and focus

		Threats *Describe what Threats* will prevent your team or organization achieving its objectives. Consider these factors:**	[ return ]
		Resistance to change
		Lack of interest or motivation
		Lack of commitment
		Lack of flexibility or focus
		Mismatch of skills and resources with the strategic direction
		High risks or impossible odds
		Convert Threats into Opportunities.