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Sales & Marketing White Papers
Author: Grouputer How does a multinational organization like Dow AgroSciences, part of the US$40 billion a year Dow Chemical Company, improve its competitive advantage? Dow AgroSciences Australia's Director of Sales & Marketing faced several challenges. Firstly he needed a way to effectively collaborate with his team across different regions and time zones. Secondly, he wanted to improve the quantity and quality of individual participation during regional teleconferences. However, his main concern was finding ways to accelerate decision-making to improve the company's competitive market position, fast. This white paper discusses how Dow AgroSciences Australia is accelerating sales and marketing decision-making and helping to improve competitive advantage through the deployment of Grouputer online collaboration technology.
Author: Grouputer Accelerating the Buyers Journey has two key benefits. Firstly, by reducing the time it takes to move your buyers from one stage of the journey to the next increases the number of sales you can make in a given period. Secondly, there is a correlation between long average journey times and lost sales. The longer people take at each stage, the greater your chance of losing the sale. The web has emerged as one of the most effective and affordable marketing tools, which is probably why so many businesses have embraced it. It offers an incredible degree of measurability and, most fundamentally, its unique interactive nature enables marketers to develop "personal" relationships with buyers as they move along the buyer's journey. This White Paper describes how to use e-Marketing to convert sales prospects to buyers at each stage of the Buyer's Journey. The paper outlines the use of typical e-Marketing tactics using a range of information technologies designed to find, attract, win and keep customers.
Author: Strategy Mix Most IT Vendors fail to hit their targets, because they don't generate enough Qualified Sales Opportunities (QSOs). This White Paper covers the 10 Steps to Generating QSOs and the importance QSOs play in reaching sales targets. A QSO is an Account where you have evidence that the key decision-makers have agreed that they have a need or problem which they believe you can solve, is economically worth solving for them and for which they are currently looking for a solution. This white paper takes you through a 10 step, systematic and comprehensive process, to help you solve this common problem. This paper has been reprinted with permission from Strategy Mix, a Grouputer alliance partner. For more information about this powerful marketing tool, visit www.strategymix.com.au |
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