White Papers

How Dow AgroSciences Australia boosts teamwork and customer responsiveness to regain international market share

Author: Grouputer

How does a multinational organization like Dow AgroSciences, part of the US$40 billion a year Dow Chemical Company, improve its competitive advantage?

Dow AgroSciences Australia's Director of Sales & Marketing faced several challenges. Firstly he needed a way to effectively collaborate with his team across different regions and time zones. Secondly, he wanted to improve the quantity and quality of individual participation during regional teleconferences. However, his main concern was finding ways to accelerate decision-making to improve the company's competitive market position, fast.

This white paper discusses how Dow AgroSciences Australia is accelerating sales and marketing decision-making and helping to improve competitive advantage through the deployment of Grouputer online collaboration technology.